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excellent branding for Max on shopping bags

  • Posted on August 20, 2011 at 1:57 pm

This video was taken in a live environment, without the knowledge of the customer. The reaction of the customer (especially the male and verbal comments) demonstrate that: -Shopping bag ads are an effective way to promote your brand awareness and knowledge. Sound, vision, touch and feel all senses are used to promote brands. The retailer hands over the bags as ‘MNYL bags having an important message for you and your family’. The customer in the video says himself that ‘plastic bags should not be used, so giving a ‘Halo’ to MNYL. A strong association is created that MNYL company is promoting greener environment. A caption can be used saying – Karo Zyaada ‘Green’ Ka Iraada for your children – Shopping bag ads are totally mobile and are far superior to over the counter mobile advertising. Customers usually develop a blind spot for Over the counter advertising, hence the need to ‘put ads in hands’ of the customer.

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