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Chevrolet Centennial – 100 Years

  • Posted on August 11, 2011 at 8:26 pm

Chevrolet marks its centennial in 2011 and kicks off a year of anniversary activities at the North American International Auto Show. Chevrolet was founded in Detroit, in November 1911, by racer Louis Chevrolet and General Motors founder William C. “Billy” Durant, who developed cars that quickly earned reputations for performance, durability and value. Those traits remain at the core of Chevrolet, which is the world’s fourth-largest automotive brand. The electrically driven Volt leads Chevrolet into its second century and redefines what a car means. It is the world’s first mass-produced electric vehicle with extended range, providing up to 379 miles of driving. That means Volt provides the benefits of an electric vehicle without the range limitations associated with other electric vehicles in the market — expanding the boundaries of performance and efficiency. It exemplifies Chevrolet’s heritage of introducing advanced technology on value-driven products. The forward-looking philosophy that nurtured Volt from concept to production is also responsible for products such as the Equinox and Cruze, whose value stories are validated by critical praise, third-party recommendations and the growing numbers of customers who are new to Chevrolet. Similarly, the Camaro and Corvette continue a six-decade heritage of offering high-performance values, bringing advanced technology to affordable sports cars. On the truck side, Silverado delivers the greatest capability in the long history …

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