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HP Provides Ultimate Concepting Space for Young Creatives

  • Posted on August 14, 2011 at 1:31 pm

During the 2011 Cannes Lions Festival, HP invited Young Lions and festival attendees to grab a marker and write on every surface –from tables and bean bags, to drink cans and bear skin rugs — to demonstrate the power of print and its vital role in realizing today’s most impactful campaigns. HP then took the best designs and worked with local print service providers to bring the designs to life, transforming the lounge overnight. You can find more information about the HP White Space at the Cannes Lions International Festival of Creativity by visiting www.hp.com

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